To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?
Digital distribution affects the marketing and consumption of media products in the film industry due to the fact that people tend to watch films within their own homes rather than traditionally going to the cinema to watch them. This means that distribution companies have a wider range of ways to market their films appropriately to the age classification. They are able to expand their range through the use of media types like television, social networking sites, DVDs and radio etc.
Although this is a positive for the distribution companies as their films will be seen and marketed of a wider scale, it can also be seen as a negative for those distribution companies. There are now increased possibilities of illegal usage of the film in which the film distribution companies do not get anything for. Online illegal websites and pirated DVDs mean that these companies are affected and won't make a profit from the consumers who're watching the film in these ways.
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